Helping you solve

problems that matter

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We decode, reframe and reset human problems so you can take the next step: creating the change you hope to see in the world.

 
 

OUR APPROACH

Challenges we love digging into

  • How can we get our customers to engage with us in our vision?
  • How can we design and build services that lead to happy and truly fulfilled and loyal customers?
  • How can our teams develop deep empathy for our customers?
  • How can we tell compelling stories about the change we hope to effect in the world?


Leveraging our transformation process,  we help you build the products, services, and brand stories that amplify your mission and purpose.

 
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OUR TRANSFORMATION PROCESS

How does it really work?

 
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1. Discover

 

the larger picture of the system and by this have a clear understanding of root problems.

 

2. Reframe

the original challenge and discover new realms of opportunities. This is the turning point to new innovative solutions.

 

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3. Craft

 

an overarching solution that fulfills the company's higher purpose, its customers, and the world at large.

 

 
 

THINGS WE'LL DO

  • Stakeholder mapping - what are all the moving parts?
  • Lots of ethnographic research - we love decoding human problems
  • Insight generating - uncover the root problem

THINGS WE'LL DO

  • Create new points of view of the problem
  • Ideate - come up with some wild solutions
  • Map possible consequences
  • Choose a path forward

THINGS WE'LL DO

  • Prototype - the product, service, story or campaign we’re going for
  • Iterate
  • Create a clear execution strategy
  • Execute
 

THINGS WE CAN DO

How we can work together?

  • Ideating and prototyping new products and services
  • Company-level missioning and visioning
  • Customized innovation workshops
  • Global communication campaigns and cause marketing
  • Designing physical and digital experiences for social impact
 
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SOME EXAMPLES OF

Our Work

Global Citizen

How might an international human rights organization drive its followers to act for unity on a global scale?

Pfizer

How might a global pharmaceutical company truly connect with doctors when launching a new and innovative medicine?  

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"Of Course is an impactful business that truly transforms our lives through creating connections between ideas, people and organizations."

LEE KIM - GLOBAL INNOVATION LEAD, PFIZER
 
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